Blackpack SEO Tools is an internal application of Blackpack (blackpack.ua), a Ukrainian brand of functional bags, backpacks and accessories. The application is built into the admin panel of our website and is used only by the Blackpack team. It is not offered to the public or to third-party users.
What the application does
Shows which Google Search queries bring visitors to blackpack.ua, with clicks, impressions and positions from our own Google Search Console property.
Shows which pages of blackpack.ua visitors from search land on and how many of them make a purchase, from our own Google Analytics 4 property.
Checks search volumes and keyword ideas in Google Ads Keyword Planner for our own Google Ads account.
Our team uses these reports to write better category and product descriptions, headings and blog articles.
Google data the application accesses
Google Search Console — read-only (webmasters.readonly).
Google Analytics — read-only (analytics.readonly).
Google Ads — Keyword Planner data for our own account (adwords).
The email address of the connected Google account (openid, email).
How the data is handled
The application only reads aggregated statistics about our own website. Access tokens are stored on our server outside the public part of the website and are available only to our administrators. We do not sell this data, do not share it with third parties, do not use it for advertising and do not use it to train AI or machine learning models. Access can be revoked at any time in the Google account settings or in our admin panel. Details are in section 10 of our Privacy Policy (Ukrainian version).
Blackpack’s use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
